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with Allison K. Summers
What can you learn from a recognized Silicon Valley thought leader and strategist? A whole lot about market domination strategies.
In this episode, we talk with Theresa M. Lina. the author of the best-selling book Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It. Every business builder knows they need to find that perfect edge to their value proposition and using ‘The Apollo Method for Market Dominance’, we discuss with Theresa what elements it takes to achieve success as a premium Go-To brand. Her tips and insight on how you shouldn’t be competing on price are good reminder for all our listeners that you constantly need to evaluate the course of your mission.
Theresa M. Lina is the CEO of Līna Group, Inc., which specializes in market dominance strategy. Over her professional life, she has served as chief strategy and marketing officer for several technology startups and has advised hundreds of companies. She began her career at Accenture, where she helped found, lead, and grow the firm’s communications industry group, now a multibillion-dollar business unit. Theresa is a frequent speaker and workshop leader on strategy, market leadership, innovation, and technology topics.
Always helping those coming up behind her, Theresa has been involved at Stanford University since 2006 as a course facilitator at Stanford’s Graduate School of Business, teaching courses on Marketing, Strategic Leadership, Critical Analytical Thinking, and Principled and Purposeful Leadership.
To connect with Theresa on LinkedIn visit https://www.linkedin.com/in/theresa-lina/. You can find her on Twitter under @theresa_m_lina. Be the Go-To is available on Amazon and other bookstores.
#Business #CEO #marketing #Stanford #businessstrategy #valueprop #dominance #leadership #startup #founder #entrepreneur
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