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Can everyone tell when you use AI to write copy to write ads?
Alex Persky-Stern, CEO of Waymark, is at the forefront of harnessing generative AI to transform video advertising for small businesses. He champions the idea that AI can significantly enhance the creative process, allowing for the production of high-quality video ads that small businesses might not have been able to achieve otherwise.
Under his leadership, Waymark is pioneering projects that push the boundaries of content production, showcasing the potential of AI to revolutionize creative storytelling and advertising strategies. Alex envisions a future where AI-driven creativity not only optimizes and automates content creation but also maintains the authentic human touch necessary for genuine audience engagement.
Here are the highlights of our discussion:
- AI technology is driving innovation in the creative field, particularly in video ad production for small businesses. By analyzing brand assets and language, companies like Waymark can create professional and engaging video ads while maintaining authenticity in AI-generated content.
- Teams like Waymark are utilizing AI technology to produce groundbreaking work, such as films like "The Frost," showcasing advancements in AI that enable the creation of innovative narratives. This highlights the potential of AI as a powerful tool in enhancing creative production and generating new opportunities within the industry.
- The future of marketing and advertising is set to be revolutionized by AI Trends and Creative Automation, focusing on creative optimization and automation. The emergence of GenAI is reshaping the landscape of creative technology, enabling platforms to optimize targeting and generate compelling content for businesses while emphasizing the importance of authenticity and human input in content creation for meaningful audience connections.
About the guest:
Alex Persky-Stern has been the CEO of Waymark since 2022. He leads the company’s efforts to leverage generative AI to make video production radically easy and available to everyone.
Under Persky-Stern, Waymark has partnered with media names like Paramount, The E.W. Scripps Company, FOX TV Stations, Spectrum Reach, Gray Television and more. Persky-Stern has also overseen Waymark’s International expansion through partnerships in Australia, New Zealand, Sweden and the United Kingdom. During his leadership, the company has been featured in major publications as a leader in AI video, and was listed as one of the Fastest Growing Companies in the USA .
Connect with Alex:
Website: https://waymark.com/
LinkedIn: https://www.linkedin.com/company/waymarkmarketing/
Connect with Allison:
Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web and it is ranked the number 10 CEO podcast to listen to in 2024! https://podcasts.feedspot.com/ceo_podcasts/
LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/
Website: https://www.disruptiveceonation.com/
Twitter: @DisruptiveCEO
#CEO #brand #startup #startupstory #founder #business #businesspodcast #podcast
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