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John Sampogna is a forward-thinking leader recognized for his creative impact in the advertising industry. His perspective on paid media strategies is rooted in a comprehensive understanding of the full customer journey, encompassing all touchpoints and platforms. He advocates for innovative media placements and encourages brands to diversify beyond traditional outlets like Meta and Google.
What we enjoy about Wondersauce, is that John believes in the importance of returning to the art of marketing, urging brands to create engaging and fun content that attracts organic interest, much like the early successes of direct-to-consumer brands such as Dollar Shave Club and Casper. He also thinks there is a place where art and advertising can beautifully intersect.
Through our conversation, John explains:
- The inception of Wondersauce including how it got its name and progressed from a small independent venture established in 2011 to an expansive team doing remarkable client projects.
- The importance of dissecting and intimately knowing the full customer journey for brands to effectively diversify their strategies.
- How curiosity plays a significant role in fostering successful client relationships and tailoring marketing strategies to meet customer needs.
- Why brands should be open to investigating independent podcasts as a marketing platform. Podcasts can be an effective paid media strategy that allows for personalized advertising with host-led readouts resulting in higher engagement rates.
- The payoff when innovative approaches are embraced in client campaigns such as utilizing memorable artwork or adding unique humor.
- How the core values of integrity, curiosity, and communication lead the way to building strong relationships with clients and fostering creativity within the agency.
John Sampogna is the Chief Executive Officer and Co-founder of Wondersauce, an agency specializing in brand storytelling, paid media, e-commerce, and digital experiences. With over 15 years of experience in digital marketing and advertising, Sampogna has created and led work for a wide range of clients such as L'Oréal, Scott’s, Brookfield, Golf.com, and Subway, amongst many others. Featured early in his career in Business Insider’s “30 Most Creative People In Advertising Under 30”, Sampgona’s insights have been featured in numerous media outlets, including Glossy, Adweek, CNBC, Medium, Yahoo, and Digiday. Today, he manages a team of over 75 creatives, strategists, producers, and technologists at Wondersauce, and is well-regarded industry-wide for his innovative approach toward digital marketing and brand storytelling.
Connect with John:
LinkedIn: https://www.linkedin.com/in/johnsampogna/
Website: https://www.wondersauce.com/
Connect with Allison:
Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web and it is ranked the number 10 CEO podcast to listen to in 2024! https://podcasts.feedspot.com/ceo_podcasts/
LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/
Website: https://www.disruptiveceonation.com/
Twitter: @DisruptiveCEO
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