Sign up to get updates from us
Marian Leitner is a seasoned professional in finance and international development who transitioned into a wine entrepreneur, driven by her passion for sustainable winemaking practices. Her perspective on Archer Roos wines, a brand she founded, is influenced by her unique experiences living with a winemaker during high school and her commitment to challenge traditional norms in the wine industry. Marian's vision prioritizes providing consumers with an accessible and eco-friendly way to relish quality wine, focusing on transparency, quality and sustainability. She strives to curate a distinctive and playful experience for consumers by highlighting diverse wine-growing regions and narratives through Archer Roos' character.
Furthermore, she sees wine as a medium to connect with others, create memorable experiences, and aims to cater to a younger demographic that values both convenience and quality in their wine selections.
Here are the key takeaways:
- Archer Roos Wines stands out by offering consumers the convenience of single-pour wines in cans and kegs, aiming to streamline the wine-drinking experience while maintaining a high standard of quality and variety. This innovative approach caters to a younger demographic seeking unique and enjoyable experiences with wine.
- In the wake of the COVID-19 pandemic, consumers in the alcohol industry are placing a greater emphasis on authentic connections and experiences, with a focus on health and well-being. This shift in consumer behavior underscores the importance of brands aligning with evolving preferences to meet the demands and expectations of today's discerning consumers.
- Archer Roos wines operates with a commitment to sustainability, sourcing grapes sustainably, practicing low-intervention winemaking, and packaging their wines frequently to ensure freshness and reduce inventory. By collaborating with winemakers globally and using sustainably produced grapes with minimal additives, the company is challenging traditional industry practices and promoting environmental responsibility.
- Marian highlights the diverse and talented leadership team at Archer Roos wines, featuring key members and how important it is to have the right tram. The collective expertise and diversity contribute to the company's success in a male-dominated industry, reflecting a commitment to inclusivity and innovation.
Connect with Marian:
Website: https://archerroose.com/
LinkedIn: https://www.linkedin.com/in/marianleitner/
Connect with Allison:
Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web and it is ranked the number 10 CEO podcast to listen to in 2024! https://podcasts.feedspot.com/ceo_podcasts/
LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/
Website: https://www.disruptiveceonation.com/
Twitter: @DisruptiveCEO
#digitalmarketing #branding #socialgood #Bcorp #CEO #startup #startupstory #founder #business #businesspodcast #podcast
Learn more about your ad choices. Visit megaphone.fm/adchoices
