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Meet Satyam Kantamneni, the managing partner and chief experience officer at UX Reactor in the San Francisco Bay Area. Satyam shares insights on the work of UX Reactor and why he believes focusing on 'experience' should be considered a powerful superpower in a CEO's toolkit.
Here are five high points from our conversation:
- Satyam emphasizes the importance of the human-centered design process in making technology more user-friendly and efficient. UX Reactor specializes in bringing human experiences to technology, making products easier and more efficient to use.
- Key considerations when working with enterprise clients in the software space, such as ServiceNow, Nokia, VMware, and Compass. The focus is on creating seamless experiences for complex products used across different contexts and modalities.
- Satyam introduces a test for leaders to determine if they are truly user-centric. The four key questions are: Do you know who your user is? Do you know the top pain points? Do you know what you're doing about it? Do you know the measure of success? User-centricity involves understanding users, their pain points, and continuously working to improve their experience.
- Satyam's vision for the future is to scale the impact of UX Reactor at a global level. The goal is to do what they do at scale, focusing on efficiency and effectiveness in driving business growth through experience design.
Prior to founding UXReactor, Satyam led various in-house design organizations such as Citrix and PayPal. He is also an alumnus of Harvard Business School. While at Harvard, Satyam realized that most businesses aren’t leveraging the full power of User Experience (UX) Design as an engine for strategic growth. So, he resolved to change that. Through UXReactor, Satyam demonstrated that UX can and should drive enterprise-wide innovation and business outcomes. UXReactor has enabled its clients-partners to generate hundreds of millions in additional revenue from user-cen- tered innovation. Satyam is passionate about user-centered innovation and he is authoring a book titled User Experience Playbook: A Practical to Fuel Business Growth, which will be released on May 10, 2022.
Connect with Satyam:
Website: Uxreactor.com
Facebook: /UXReactor/
Instagram: /UXReactor/
Twitter: /uxreactr
LinkedIn: /company/uxreactor/
Connect with Allison:
LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/
Website: DisruptiveCEONation.com
Twitter: @DisruptiveCEO
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