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In this episode, we take time to connect with the exceptional Frank Hussman, founder of Maxiality and an expert in authority marketing for B2B SaaS companies. Frank shares his insights into the dynamic realm of authority marketing and offers practical ideas that can elevate your approach to authority marketing.
Here are the key takeaways:
- Frank emphasizes the significance of showcasing your company's journey and thought leadership. By documenting your experiences, challenges, and successes, you can build trust and authenticity in the eyes of your audience.
- In the evolving landscape of content marketing, business leaders must shift from traditional blogs to engaging multimedia content. Leveraging platforms like YouTube and LinkedIn for short, impactful videos can captivate your audience and make your brand more relatable.
- Frank shares his experiences working with European SaaS companies targeting both local and international markets. Understanding the nuances of each country and tailoring your marketing strategy accordingly is crucial for success in the global landscape.
- The conversation delves into the growing importance of personal branding for leaders. CEOs should be more human in their approach, sharing experiences, and connecting with the audience on a personal level can significantly impact a company's growth.
Frank Husmann is an internet entrepreneur focused on B2B and SaaS marketing. As a former SaaS founder, he knows the challenges and pitfalls of growing a company. With over 20 years of experience in B2B marketing and sales, his goal is to assist B2B founders and marketers to show their expertise.
Frank started an internet agency for the travel industry on the 11th of September, 2001. A recession right after that hit the global economy, and despite that he has managed to create an agency with about 15 people and sell it in 5 years. After that, he was a co-founder of an international lead generation agency operating in 10 countries with 30 people. After he sold this agency, he started a SaaS business in B2B marketing and sold that after 5 years. Right now, he's using all the knowledge he has accumulated in these ventures to help grow B2B companies with his agency Maxiality.
Connect with Frank:
Free training: How To Become An Industry Authority And Consistently Generate Opportunities
https://maxiality.com/training-expert-content/
Website: https://maxiality.com/
LinkedIn: https://www.linkedin.com/in/zinspiratie/
Connect with Allison:
LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/
Website: DisruptiveCEONation.com
Twitter: @DisruptiveCEO
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