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Meet Jessica Young, the founder of Bubble Goods, who is on a mission to change the way we think about buying food products. In this episode, we dive into the world of food innovation, consumer choice, and the disruptive business model of Bubble Goods.
Building on her view as a trained chef, Jessica matched gained business skills with passion and great technology to design a business ecosystem supporting the needs of independent health-conscious food producers with health-conscious humans.
Here are highlights of our conversation:
- How Bubble Goods serves as an online marketplace for emerging and "better for you" food brands, offering consumers a curated selection of unique and health-conscious products.
- Unlike competitors like Thrive Market, Bubble Goods operates like an Etsy for food, giving vendors and food makers direct access to a targeted audience, offering a unique alternative to the traditional bulk-buying model.
- The platform curates and filters collections based on current food trends, helping consumers discover the latest and greatest products, such as those trending on TikTok.
- Jessica discusses the streamlined onboarding process for food brands, allowing them to create an account on the platform, get approved quickly, and start growing their sales with ease.
- Jessica shares her journey from being a chef to becoming the founder of Bubble Goods, highlighting her dedication to quality and her mission to connect people with high-quality food sources.
With 10+ years in the food and wellness industry, Jessica saw a gap in the market: food brands were innovating (specifically in the health foods sector), but they didn’t have the digital know-how or right platform to launch and scale on. It was becoming harder and harder for these brands to get onto Whole Foods, launch and scale within Amazon, and inefficient to drive customers into their own singular e-com channels. Jessica saw an opportunity to launch something similar to what Farfetch has done in fashion and Etsy has done in the handmade goods space: create and curate a marketplace for the innovative, truly strict label, independent food brands.
Prior to launching Bubble Goods, Jessica worked as a chef in NYC in Michelin-starred restaurants, before transitioning to the food startup scene, which eventually led her to become the first employee and Head of Product and Operations for Daily Harvest.
Connect with Jessica:
Instagram: https://www.instagram.com/bubblegoods/
TikTok: @bubblegoods
YouTube: https://www.youtube.com/channel/UCJM3giq6He1fbVPYQxx2zsA
Facebook: https://www.facebook.com/BubbleGoods
Connect with Allison:
LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/
Website: DisruptiveCEONation.com
Twitter: @DisruptiveCEO
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