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This week’s high-powered episode provides valuable insights for entrepreneurs from founder and CEO Adam Robinson. Adam discusses his journey from a career in finance to founding multiple successful companies, including his most recent business retention.com. Retention.com helps solve a major problem for e-commerce businesses by using innovative technology to capture deliverable emails for a significant portion of anonymous website visitors.
Adam opens up about his background and experiences scaling previous ventures. He shares practical lessons learned around maintaining financial independence and exposing yourself to opportunities through experimentation. Adam also gives a glimpse into the operations at retention.com, including how he approaches scaling the team while upholding integrity as a core value.
Here are the highlights of our discussion:
- Building retention.com after successfully exiting his previous company, which identified a valuable feature for retention.
- Retention.com can capture deliverable emails for 30% of anonymous web traffic visiting Shopify stores.
- Stressing the importance of exposing yourself to opportunities through experimentation and keeping financial independence.
- Scaling his team while maintaining integrity and velocity as core values.
- Frank Luqman's book "Put Up" serves as an inspiration for raising standards and intensity.
Adam Robinson has never been afraid to shake things up. He’s a serial entrepreneur, a wizard of high-ROI marketing strategies, and a heterodox thought leader in the realm of digital privacy. At the helm of his MarTech startup Retention.com, he’s melding his iconoclastic style with groundbreaking identity resolution technology to solve the #1 problem marketers and eCommerce brands face today: growing, engaging, and reactivating their first-party database.
Connect with Adam:
Website: www.retention.com
LinkedIn: https://www.linkedin.com/in/adam-robinson-64409348/
Connect with Allison:
LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/
Website: DisruptiveCEONation.com
Twitter: @DisruptiveCEO
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