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Patrick Danial was a teenage gamer in the 90s who recognized the power of the World Wide Web to share ideas so he started a website offering tips to other gamers when one day he was approached to run ads on his site for his audiences. From there his curiosity and drive to understand online engagement, optimization, and reach was born.
In this conversation, we touch on:
-Just out of high school he and his business partner created a search engine but as it was right around the time Google was building, they had to pivot.
-The business channel they chose to stand in became helping brands position themselves on search engines and being able to guide and better manage the processes on their own.
-What brands must consider winning in the online market and reputation space.
-Insights into campaigns and why owned asset optimization is a formula for success.
-Developing content for organic ranking purposes.
-The right measuring stick whether sentiment, awareness, lift, affinity, or immediate ROI.
-Why the best content does not interrupt but compliments and informs the online user.
- The evolution and scale-up of growing a business to 400+ employees with a vibrant culture that has landed them on multiple best places to work lists.
In 2001 Patrick Danial co-founded Terakeet, which serves as the preferred owned asset optimization (OAO) partner for Fortune 500 brands seeking meaningful customer connections and online business growth. Patrick has guided the company’s product vision and innovation, co-leading the company’s development from a dorm-room startup into a global Enterprise Optimization and Influencer Marketing technology firm.
Terakeet’s products include Chorus, an enterprise SEO platform with unmatched publisher discovery and outreach workflow capabilities; Carina, a competitive backlink analysis and keyword research tool; and Perlu, the world’s first influencer community and collaboration platform that launched in the Summer of 2018 and was sold to Publicis Groupe in 2023.
Connect with Patrick:
Website: https://terakeet.com/
Company LinkedIn: https://www.linkedin.com/company/terakeet/
Patrick’s LinkedIn: https://www.linkedin.com/in/patrickdanial/
Connect with Allison:
LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/
Website: DisruptiveCEONation.com
Twitter: @DisruptiveCEO
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